Privacy policy
Last updated October 2026
Marlow is an online service that runs marketing for small businesses: Google Ads, SEO, social posts, enquiry handling and, as an add-on, an AI phone receptionist. It is operated by Apex Artificial Intelligence Limited (trading as Apex AI UK), a company registered in England and Wales (company number 17194741), registered office 167-169 Great Portland Street, 5th Floor, London, W1W 5PF ("we", "us"). We are the data controller for the information about you as our customer, and a data processor for the information about your customers that Marlow handles for you.
What we collect
- About you: your name, email, phone number, business name and website, and what you tell us when you ask for a free strategy or sign up.
- About your business: what Marlow reads from your website, the details you confirm or change, and the plans, ads, articles and posts it writes.
- From accounts you connect: data from Google (Search Console, Analytics, Tag Manager, Google Ads), Facebook and Instagram, your Google Business Profile and your WordPress site, only as far as you allow and only to do the work you've asked for.
- About your customers: enquiries from your website, texts and calls (names, contact details, what they asked about and where they came from), bookings, and call recordings and transcripts if you use the receptionist.
- Website visits: if you install Marlow's tracking, it records which pages visitors see and where they came from (such as an ad or a search), so you can see which marketing brings in enquiries. It respects the visitor's cookie choices where your site asks for them.
- Payments: handled by our payment provider. We don't see or store your card details.
How we use it
To provide Marlow: researching and writing your marketing, publishing what you approve, replying to and tracking your enquiries, answering your calls, sending your daily brief and reports, and billing you. We also use it to keep the service secure, to fix problems and to improve Marlow. Our lawful bases are performing our contract with you, our legitimate interest in running and improving the service, and, where needed, your consent. We don't sell personal data, and we don't use your customers' data for anything other than providing Marlow to you.
Who processes it for us
We use trusted providers to run Marlow, each under a contract that protects your data: Supabase (database and hosting, in London), Vercel (website hosting), Google, Meta and HighLevel (to connect and publish to your accounts), Twilio (phone numbers and texts), Resend (email), AI model providers including Anthropic and Google, through OpenRouter (to write and understand content), and our payment provider. Some of these may process data outside the UK, protected by the UK's approved safeguards.
How long we keep it
While you're a customer, and for up to 12 months after you leave so we can deal with any questions, unless the law requires longer (for example, billing records for 6 years). You can ask us to delete your data sooner.
Your rights
You can ask to see, correct, delete or move your data, object to how we use it, or withdraw consent. You can disconnect any account you've connected at any time in Marlow's Settings. Email chris@apexaiuk.com and we'll reply within a month. If you're unhappy, you can complain to the Information Commissioner's Office at ico.org.uk.
Your customers' data
When Marlow handles your customers' details, you're the controller and we process them on your behalf under our data processing terms. You're responsible for telling your customers how you use their data, for example in your own privacy notice.
Contact
Apex Artificial Intelligence Limited, 167-169 Great Portland Street, 5th Floor, London, W1W 5PF. Email chris@apexaiuk.com.